Designing a website is itself is an art and with eCommerce website designs, it requires more creativity and innovation skills in choosing the best designing themes, patterns, styles, and color matches and developing each eCommerce portal without changing its core nature of i.e. to connect the users with the products they are looking to purchase.
Running a Good Website for Selling Products
If you offer a customer a doorway to purchase your tangible products that add to your profit margins, and then you are having a good lucrative website design that steals the show in online store. Having said that, for any business organization should focus on the website that attracts online visitors.
So, eCommerce website should comprise of having a collection of product pages and is designed to give a pivotal role in sharing information about the product available to engage users.
An Online Shopping Window Creation
The online shopping portal is just not limited to feel a presence in the internet world or selling products, but to attract your visitors in pursuing them to purchase from your online store. And to attract your visitors there are effective ways to appeal them through a web page.
An enticing website enables to meet your objectives of achieving goals. A Great User Experience (UX) eCommerce design pages to function easily with relevant information that is designed to take onboard for your customer throughout the buying process.
Attractive websites with perfect color themes, typography, and website layout, large and responsive images help to make your website more appealing.
Optimize the Product Description – Utilize the Advantages of Search Engine
Nothing is more important than to allow your customers to reach you with searchable feature options. Ensure that the product description kept short with relevant product keywords and more importantly to filter with refined search options so that the page ranks well in search engine rankings.
For instance, if your customer searches for ‘branded shoes in dubai’ it will take to branded shoes for men, women, and kids. Suppose if the prospective customers looking for ‘men shoes online’ then this will take them to precise search options.
Make it Simple, yet Attractive & Fast!
Plan a website so that content, images, and structure with added features and applications are placed perfectly and at the same ease of use is the key important aspect of building a shopping portal. Prompting on user experience for easy navigation and functions for the website with filtered categories helps your buyers to search the required information more easily.
Accurate Product Description
You e-commerce portal should encourage visitors to make purchases and visit again! Descriptive Product gives more transparency that covers the specification of the product in detail yet short that covers price tag along with offers, deals, and discounts. It also helps in boosting rankings in search engines. For instance, ‘Mens Formal Shoes Size 11’ is much more SEO-friendlier than ‘Mens Shoes.’
High-resolution multiple photos with attractive navigation themes are crucial that gives a feel of the product to look closer.
For any business, organization, a Call-To-Action on a product page is essential to drive audience for immediate response. The CTA is a marketing term used extensively in advertising and selling. A well optimized CTA signifies color, texts, and the size, urge readers, listeners, or viewers to take action.
For instance, if you are promoting ‘free coupons,’ ‘deal,’ offering ‘discounts,’ or promoting ‘subscriptions,’ you need to ensure that to which place and location you are triggering sales. Remember that color and text mean different things for different countries.
Make Mobile-Friendly Website
Users can search from anywhere, any source, and from any device. So, making a mobile-friendly website that helps in optimal viewing that adjust to any screen size resolutions, different formats of the contents, images, and interfaces are very placed on different mobile devices. This will enhance readable texts, mobile-friendly navigation, and best scrolling options, touch-friendly buttons, and more search visibility.
Enabling Product Reviews and Ratings
Proliferation of user-generated online reviews is creating a bigger impact and more conversion rate. Customers are more likely to purchase by viewing ‘product reviews and ratings’ where people engage in discussing the product, its specifications, and capabilities. But there are negative feedbacks as well and negative reviews with positive ratings might turn out to be prospects as it brings more trust and genuineness. eCommerce businesses can tackle these negative reviews by adopting in a strategic manner so that the issue gets resolved with the customer.
Leverage your chances of online prospects by spreading your message by connecting to the users. Visual communication connects closer to your customer by asking them to like the page, share the product, and follow your website to get updated notifications. Social media generation is one of the features that gives a great opportunity to place your products or services in front of your targeted audience with user-generated contents, images, and videos that creates more curiosity. Many brands are utilizing social proof to achieve success in marketing campaigns to entice more customers to buy products or services.
Special Offers, Discounts & Deals
People love to spend more time on the website where discounts, special offers, and deals are announced. Adding enticing text like ‘Great Summer Collections,’ ‘Chilling Winter Seasonal Offers,’ ‘Bumper Monsoon Sales,’ etc prompts users to visit your website.
The biggest anguishing part is losing customers during the checkout process if the customer learns to know the unexpected price as a surprise with hidden costs and expensive delivery charges. It’s important for eCommerce businesses to plan and include delivery shipping information early in the checkout process. Also, posting delivery time and options for faster delivery that lets your customer happy.
Return policies are yet another trusted element of the eCommerce portal that gives a clear message of online selling, refund, exchange, etc.
If you are running an eCommerce or Online Shopping Cart, don’t forget to add the merchant service payment gateway integration application. It is an application authorizes a transaction process for eBusiness, online purchases, etc., through a credit or debit card.
Every business has diversified needs and to fulfill the requirements based on the cost, features, number of products, etc., there are numerous eCommerce softwares that are available to you that matching your needs.
Digitalized brochures and catalogues that have a list of products are accessible to users through the internet in the form of e-brochures and e-catalogues. It will give more information in understanding the purchase through this electronic format.
There are more unlimited features that can be added to your shopping cart portal such as purchase order form, online request form, online invoices, etc. Background video is one its kind where you can frequently update your ad, newly launched and/or upcoming products, seasonal offers, and more in acquiring more visitors for your website.